- A great web site design is a tool in your overall business plan.
- Home page is an advertisement and needs a call to action.
- Video on the home page is great, should be the main focus. Sites with a “face” perform much better. Adds “rich media” experience.
- Written content. Short description of services, needs to include key words.
- Single click purchase. Pioneered by Amazon, visitors need to be able to purchase in one click, two at the most.
- Ease of contact. One click contact form on the home page increases customer interaction and builds contact list. These contacts are valuable to study demographics and for targeted advertising.
- CMS Content Management System. Allows for easy updates, streamlined page creation, Microsoft Word style interface.
UI (User Interface)
- Website breakdown: header, content, footer.
- Header: Should include site navigation, tagline.
- Content: The main body of the website videos, text, graphics.
- Do not sacrifice form over function, the user experience must be considered above all else.
- Several options available for online shopping carts. Each having features and limitations.
- Start with a must have/want to have list.
- Allows multiple item purchases, customer logs, expandable payment options.
- Ability to add products and styles on the fly.
- Run promotional campaigns and coupon codes.
- Not an overnight process.
- SEO search engine optimization.
- Search algorithms are a closely guarded trade secret.
- Several factors effect search ranking. Optimized code/ headings, inbound/ outbound links, business history, site traffic.
- Analyze website data and website traffic statistics.
- Target specific key words. “YourBusiness.com” Your Business Name” >> “specific industry words” >> “general industry words”
- Have friends link to your page = good
- Paying for irrelevant links = bad
- Social, PPC, PPM, paid search, purchasing audience
- Social media: Advertisements with like
- Pay per click/impression: set budget for monthly impressions
- Paid search: Must target specific searches, pay to appear above organic search rankings
- Purchase your audience through market research. Study current demographics and provide a similar audience